Bakersfield Life

Local Start-up Tortilla Company Has All The Right Ingredients For Success

larger view larger view

Shafter, California (January 6, 2010) - Created Whole, a company that manufactures 100 percent whole wheat tortillas, has the right ingredients for success. The dream of turning a tortilla into a business is the brainchild of a local Shafter family that saw an opportunity to raise the standards within the tortilla industry.     “People ask us all the time, ‘Why tortillas?’” says Tim Mulder. “From our experience, other brands of whole wheat tortillas break apart, have a stale taste, and most contain unneeded ingredients. My wife Brenda and I raised our children on great tasting, natural food products, one of which was whole wheat tortillas. We wanted to offer the general public our better tasting and more nutritious tortillas.”    So, after a year of planning and perfecting the family recipe, Created Whole Tortillas saw their first commercial production May 1, 2009. Kara, Tim and Brenda’s daughter, remembers her feelings:   “A lot was riding on that first day. We didn’t know if the recipe would work the same on a machine, on a larger scale. It was nerve racking, but how amazing to literally see a dream that you have put so much time and energy into become tangible.” Created Whole Tortillas have been well received. “During product sampling we consistently find that when individuals try our tortillas, they are impressed with the taste and quality. They say: ‘These are actually healthy?’” comments Brenda, a registered dietitian. Currently, the Mulders are looking to expand Created Whole’s production and pursuing vendor agreements with health food stores. To find out more about Created Whole tortillas, nutritional information, or to order online, please visit www.createdwhole.com. Created Whole is a food manufacturing company that manufactures and markets100 percent whole wheat flour tortillas, with the mission of educating the community on the value of simple and natural nutrition. We exist to provide the highest quality, best tasting whole wheat tortilla available to the public.