www.bakersfieldlife.com

About Bakersfield Life magazine

Welcome to Bakersfield Life Magazine, Bakersfield’s Premier City Magazine.

Bakersfield Life Magazine is a free publication delivered inside The Bakersfield Californian every month. You can also pick us up in over 60 racks around town. Additionally, you will find our entire publication online through our exclusive magazine viewer that brings you an exact electronic replica of our magazine.

Each month, Bakersfield Life will highlight topics of interest that will enrich your Bakersfield life. From community leaders and local heroes, to fashion, travel, food and wine, Bakersfield Life magazine is dedicatied to keeping you up to date with the people and lifestyle of our great city.

Over 75,000 copies of Bakersfield Life are printed and delivered straight to the largest magazine readership in Kern County every month.




Here is a look at the readership of Bakersfield Life magazine:
Figures from Scarborough Research - The only trusted source in print media.


Demographics

Readership
Female ............................................................ 58%
Male ................................................................. 42%
Married ............................................................ 64%
Children at home ............................................43%
Age 35+............................................................ 77%
$50,000 + HHI .................................................64%
College educated ...........................................64%
White collar ......................................................45%
Have pets ........................................................ 65%

Housing
Own their residence ........................................ 77%
Single family residence ...................................83%
Home valued at $200K+ ................................. 68%
Lived in present home 3+ years .....................75%

Shopping*
Have shopped at Valley Plaza ......................... 82%
Shop in Downtown Bakersfield ........................ 43%
Shop at The Marketplace ................................   46%
Shopped sporting goods stores ....................... 66%

Planning to Buy**
Cellular service ................................................ 70%
DVD Player ......................................................  84%
Computer .....................................................      74%
Household major Goods^................................57%

Money
$50,000 + HHI ................................................. 64%
Employed full time............................................50%
Have checking account...................................81%
Use ATM ..........................................................  60%
Own investments ............................................. 60%
Contributed to nonprofits ................................73%
Have mortgage ................................................ 44%
Have auto loans .............................................. 43%

Cars
Own two or more vehicles ............................... 71%
Bought a new vehicle** ................................... 70%


* Last 12 months
** In next 12 months
^ Mattress, furniture, computer, high definition TV, major appliance



Our Editorial Philosophy

Bakersfield Life is Local, Reliable, Trusted and Unique

As far as city magazines go, Bakersfield Life stands out from the crowd. Not only does Bakersfield Life have higher distribution and readership than any other local city magazine-style product, we are also unique in our editorial approach.

In every issue, you will find features that are in high demand from our readers. We understand that stories focused on what our readers are asking for brings a more engaged reader that is more likely to enjoy the offers made by our family of advertisers. 

What you won’t find in Bakersfield Life is the same six themes year after year based on revenue generation. Many of these themes are not focused on reader interest, but rather gathering additional advertising revenue. Traditionally, these “special advertising sections” are called “pass-over pages” as this is the result from the general readership. 

At times, you will find advertisers choosing to take advantage of a specific issue due to content. We do encourage our advertisers to not only bring our readers relevant information to better their lives, but also to do so at specific times that are beneficial to their business. 

Readers want interesting, aspirational, thought provoking content that is relevant to their lives. This is what Bakersfield Life pledges to bring to our readers every month.

Our editorial goal is simple. To bring the best local, community related content possible to our readers and work to increase readership month after month.

Writing stories people want to read… that’s what makes Bakersfield Life unique.


For advertising information, please call Chris Thompson at 661-395-7492